The History Of The Souvenir Jacket

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We blogged a few days ago about how one of the biggest trends in men’s fashion right this very minute is the souvenir jacket (so bear this in mind when you’re out and about shopping for fresh clothing)… so we thought we’d delve a little deeper into the history of this particular garment.

These first made an appearance during the Second World War, a favourite among American GIs stationed in Japan who brought versions of the attire home after the war as a souvenir – hence the name!

During the war, troops opted to have traditional Japanese designs sewn into the backs of their jackets, with motifs like trees, cherry blossom, oriental dragons and more popping up all over the place. But it’s not just this imagery that helps to define these jackets – the way they’re cut (similar to a classic baseball jacket) also serves to make them really stand out where outwear is concerned.

When the 1960s hit, these souvenir jackets interestingly began to become a lot more popular in Japan itself, as fashion-conscious audiences there found an increasing fascination with all things Americana.

Ever since, the souvenir jacket has earned its place among the fashion elite, seen everywhere from runways and catwalks to films like Ryan Gosling’s 2011 movie Drive… these days, it’s a popular item for celebrities to be seen out and about in (Harry Styles, we’re looking at you) so now might be the time to get one if you haven’t done so already.

So there you have it. If you want an item of clothing in your wardrobe that’s not only a statement piece but also has a rich history behind it, it has to be the souvenir jacket.